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New Salesforce MKT-101 Dumps Ppt | Reliable MKT-101 Practice Questions

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The Salesforce MKT-101 Exam covers a range of topics, including Marketing Cloud architecture, journey builder, email marketing, data management, and analytics. You will be tested on your understanding of how to create personalized customer journeys, using Marketing Cloud tools to automate and optimize marketing campaigns, and analyzing customer behavior to improve performance.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q89-Q94):

NEW QUESTION # 89
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners.
B. A parent business unit for each franchise owner
C. One business unit.
D. One parent business unit and a child business unit for each franchise owners

Answer: D

Explanation:
A parent business unit is the top-level business unit in an account hierarchy that can share data, content, and settings with its child business units. A child business unit is a lower-level business unit that inherits data, content, and settings from its parent business unit but can also have its own data, content, and settings. By creating a parent business unit for the corporate office and a child business unit for each franchise owner, the customer can achieve data and content sharing as well as customization and segmentation for each local store. Reference: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5

NEW QUESTION # 90
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

A. HTML
B. SQL
C. AMPscript
D. SSJS

Answer: D

NEW QUESTION # 91
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Mobile Studio
B. Google Analytics 360
C. Advertising Studio
D. Einstein Engagement Scoring

Answer: C

Explanation:
Advertising Studio is a tool that allows marketers to create and manage advertising campaigns across various channels, such as display, social, and search. It can also leverage Marketing Cloud data and segments to target or suppress audiences based on their engagement behavior. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio_overview.htm&type=5

NEW QUESTION # 92
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Focus on action-driven subject lines.
B. Add complementary SMS campaigns.
C. Create more focused segmented lists for messaging.

Answer: C

NEW QUESTION # 93
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A. Sender Profile
B. Delivery Profile
C. Send Classification

Answer: B

NEW QUESTION # 94
......

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